JournalismPakistan.com | Published September 29, 2022 | Steve Manuel
Join our WhatsApp channelISLAMABAD—Back in 2008 I had only recently been employed as the media manager at the Competitiveness Support Fund, a USAID project, in Islamabad. The outgoing manager warned me there were a lot of responsibilities. These included preparing press releases, success stories, and documentaries, updating the project website, networking with journalists in Karachi, Lahore, and Islamabad, taking care of the Innovation Journalism Program in collaboration with Stanford University, and organizing and executing the World Economic Fund Executive Survey in Pakistan.
I am not ashamed to admit that I was convinced the outgoing manager was some kind of mad genius. Many times I tried to figure out how he handled everything. But this story is not about him, and it is not about the CSF.
A few months down the line, and before I and Imran Naeem Ahmed, the co-editor and now the driving force behind JournalismPakistan.com, came up with the concept of the website, the workload of the media desk would often be overwhelming.
The director of the project called me to his office one day and said, “I think you need someone to assist you and also manage the desk when you are not here.” I nodded.
Two days later, he marched into the main work hall with a young lady alongside him. She must have been 23 or 24. The first thing I noticed about her was that she had a smile that lit up the room. She was waif like but sprightly. Her eyes shone with intelligence, and she had an amazing disposition.
“This is Sarah Inam,” said our poker-faced boss.“She’s recently came from Canada, and she will be working with you.”
We chatted politely and I showed Sarah to her desk, which was alongside mine.
Over the next few days, I outlined the work for her, and she seemed to comprehend most of it even though it was alien to her. Coming from an economic background, I wondered why the boss had decided to send her to my desk rather than work with the three senior economists across the hall.
Sarah made friends quickly with everyone, including the boisterous and tough-as-nails executive secretary. There was always somebody hovering about Sarah’s desk.
At lunch time, around the crowded kitchen table, one would find Sarah in the midst of an ongoing debate over something or the other. Her opinions always seemed well thought out and logical. She knew her stuff, especially when it came to anything related to economics. She would quote from books and studies with ease and authority, spouting out figures and facts that frequently stunned the senior economists.
“Listen Steve,” said the senior most, “Look for another person to assist you. I’m going to speak to the boss to get her to work with us. She’s being wasted on the media desk.”
He was right.
Journalism might sound very glamorous to most, but it’s mostly a tedious job even more so when working at a non-mainstream media concern. I knew Sarah was disappointed. Writing press releases was no fun. Updating the website was no joyful endeavor either.
The only time, I really saw Sarah revel in media work was when we were preparing to carry out the World Economic Forum Executive Survey. Sarah flew to Lahore and was able to drum up huge support for the successful execution of the survey through collaboration with local college and university student volunteers.
Sarah made my job easy.
When I met up with her in Lahore, she was beaming. “I think we have everything under control,” she said matter of fact. And, of course, she was right. We had a record number of survey questionnaires completed that year.
And then it was back to the media desk at the office.
But that did not last long. The senior economist had his way and got Sarah transferred to his department. I was happy that she was finally doing something she excelled at and loved.
Frequently, on her way out of the office in the evening, she would stop and chat with my wife or daughters who came to pick me up. They always complimented her friendliness.
Then in 2009, right after my new co-desk partner Imran and I launched JournalismPakistan.com I left for the United States and lost contact with everyone at CSF.
It came as an earth-shattering shock to me when I came across the first story of Sarah’s death. I didn’t put two and two together until I was halfway through the report. “Oh my God,” I breathed, “this can’t be true. Not to someone like Sarah Inam.”
I called my wife, who in turn relayed the news to my daughters. That evening all we could do was talk about Sarah. My girls were terribly upset and have been posting on Facebook etc. They keep on saying, “She was so nice. How… how could this happen?”
For me, it’s been a dark three days. Still trying to wrap my head around it and then… I think of the Sarah Inam I knew, the ever-smiling, friendly girl who knew so many things. The girl, who for a short while, dabbled in journalism.
Rest in Peace Sarah Inam. You will be remembered.
March 24, 2025: Explore the 10 critical reasons why Pakistan's legacy media continues to disappoint, from political bias and corporate influence to digital transition failures and unsustainable business models in Pakistani journalism.
September 07, 2024: Pakistani media is under fire for its lack of investigative reporting, political influence, and censorship. With talk shows becoming monotonous and biased, the public is turning to digital platforms for real news. Read on to learn how Pakistani journalism is failing its people.
July 11, 2024: Explore the challenges and opportunities expat journalists face in the UAE, with insights from Imran Naeem Ahmad, a former Gulf News journalist. Discover the impact of censorship, career prospects, and the reality of working for leading newspapers like Khaleej Times and Gulf News in Dubai.
July 09, 2024: Explore the profound impact of censorship on Pakistani journalism. Delve into the challenges faced by journalists, the erosion of press freedom, and broader societal implications in a country grappling with media restrictions and government control.
July 08, 2024: Discover the critical role of local news in a globalized world and how grassroots journalism empowers communities, ensures informed citizenship, and strengthens our societal fabric in the age of global connectivity.
July 06, 2024: Explore the challenges facing print media in Asia, from digital competition to financial struggles, and discover how newspapers and magazines are adapting to survive in the digital age.
July 03, 2024: Discover how independent media outlets in Asia are transforming journalism by breaking barriers and shaping public opinion. Learn about the challenges and triumphs of these new voices in the media landscape.
June 28, 2024: Dive into an extensive exploration of the ominous challenges besieging Pakistan's print media sector. Delve into the heart of the debate on whether traditional newspapers can withstand the onslaught of the digital revolution.
April 03, 2025 The International Press Institute (IPI) and International Media Support (IMS) invite nominations for the 2025 World Press Freedom Hero and Free Media Pioneer Awards. Recognizing courageous journalists and innovative media, the awards will be presented at IPI’s 75th-anniversary World Congress in Vienna. Submit your nominations by April 30, 2025.
April 03, 2025 Veteran journalist Ghulam Abbas Shah has joined Discover Pakistan Television as the Head of Programming. With 25 years of experience in leading news organizations, he looks forward to contributing to quality storytelling and content.
April 02, 2025 The Pakistan Federal Union of Journalists (PFUJ) has strongly condemned the visit of a group of Pakistani journalists to Israel, calling it a violation of journalistic ethics and a betrayal of press freedom and human rights. PFUJ demands a transparent investigation into the matter.
April 01, 2025 Photojournalist Suresh Rajak was burned alive while covering a violent protest in Kathmandu. The IFJ and its affiliates condemn the attack and call for an urgent investigation to hold the perpetrators accountable.
April 01, 2025 Assam Police arrested digital journalist Dilwar Hussain Mozumder for covering a protest against alleged corruption at Assam Co-Operative Bank. Media organizations have condemned the arrest, calling it an attack on press freedom.