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Government spends over Rs500 million on electronic media ads

 JournalismPakistan.com |  Published November 26, 2014

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Government spends over Rs500 million on electronic media ads

ISLAMABAD: The government has spent more than Rs500 million on advertisement on television channels and radio stations since June 2013, the National Assembly was told Wednesday.


During the Question Hour, PPPP’s legislator Nafisa Shah asked about the total expenditure incurred on the government advertisements made through electronic media during 2013-14. She also inquired if the channels have been paid.

“The total expenditure incurred on the government advertisements on electronic media during the period from 1-7-2013 till date is amounting to Rs505,224,819,” Minister for Information, Broadcasting and National Heritage Pervaiz Rashid informed the Lower House.


About the channels getting the money, the minister said Press Information Department scrutinizes the electronic media bills. Payment is made to advertising agencies for paying it off to TV channels, the minister added.


He also placed before the House a list detailing payments under process to the channels. The leading channels have the large share of the government advertisements - Geo News (Rs26,854,960), Express News (Rs29,893,797), ARY News (Rs17,186,585), DawnNews (Rs21,600,046), Dunya News (Rs19,490,683), Saama News (Rs18,328,167), Abb Takk (Rs2 2,726,841). On the other hand PTV Bolan got only Rs12500 for government ads, PTV Home (Rs183, 455) and PTV News (Rs6,404,354).


The list:

 

Sr. No

Channel

Amount (in Rupees)

1.     

Aaj TV

1 7,907,630

 

2.     

AbbTakk

2 2,726,841

 

3.     

ARY Digital

374,500

4.     

ARY News

 

17,186,585

5.     

ARY TV

2,963,333

 

6.     

ARY Zauq

63,000

 

7.     

ATV

4,656,650

 

8.     

AVT Khyber

4,319,032

 

9.     

AVT News

616,000

10.                        

Awaz TV

1,203,141

11.                        

Business Plus

1,013,600

12.                        

Capital TV

7,974,908

13.                        

Channel 5

2,492,000

14.                        

City 42

385,000

15.                        

CNBC News

 

1,154,440

16.                        

CNBC TV

585,958

17.                        

Dawn News

21,600,046

18.                        

Din News

105,000

19.                        

Dunya News

19,490,683

20.                        

Express News

 

29,893,797

21.                        

FM-100

984,900

22.                        

FM-101

 

603,000

23.                        

FM-103

1,055,250

24.                        

FM-105

46,160

25.                        

FM-106.2

1,407,000

26.                        

FM-89

 

1,407,000

27.                        

FM-93

 

301,600

28.                        

FM-94.6

1,055,250

29.                        

FM-99

417,750

30.                        

Geo News

1,260,000

31.                        

Geo News

26,854,960

32.                        

Geo Super

960,000

33.                        

Hum TV

4,469,500

34.                        

Jaag TV

713,440

35.                        

Khyber News

 

3,312,236

36.                        

KTN News

9,172,306

37.                        

Masala TV

74,900

38.                        

Mehran TV

2,991,427

39.                        

News One

218,680

40.                        

PTV Bolan

12,500

41.                        

PTV Home

183,455

42.                        

PTV News

6,404,354

43.                        

QTV

63,000

44.                        

Rohi TV

375,921

45.                        

Royal News

11,900,536

46.                        

Royal TV

391,416

47.                        

Roze News

 

1,500,000

48.                        

Roze TV

948,158

49.                        

Sama TV

18,328,167

50.                        

Sindh TV

2,164,610

51.                        

SohniDharti

149,800

52.                        

TV One

1,601,250

53.                        

Uruj TV

370,000

54.                        

Vsh TV

1,138,166

55.                        

Waqt News

7,551,039

56.                        

Wash TV

2,933,859

 

Total

240,033,734

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